Category: Marketing

What Sort Of Website Should Your Day Spa Have Created?
Beauty, Marketing

What Sort Of Website Should Your Day Spa Have Created?

May 18, 2021

In the age of the internet every business, including your day spa needs to have a website. It also needs to be a website that helps increase the number of new clients you gain from your online marketing. The website design experts at www.slinkywebdesign.com.au advise that there are several key functions that a website must perform in order for it to be effective, so let us examine the ones they suggest.

Explain Your Products And Services Fully And Clearly

The quickest way to lose a prospect is to confuse them, and yet we see many websites that make what is being offered sound complicated. Presumably, your day spa offers a number of products and services, and so your website needs to have the details of them, especially the ones you want to promote the most.

Make the explanation as detailed as it needs to be to explain your offers, but do not assume that each prospective customer is going to know all the terminology that you use within the day spa industry, so keep the language simple and easy to understand.

Your Website Must be Easy To Navigate

Many of the people landing on your website will be doing so for the first time, so you want to ensure there is no risk of them becoming confused as that is the quickest way to have them click away.

As well as the layout of your website looking clean and uncluttered, the navigation of it should be simple too. Have a menu on each page so that the visitor can click to whichever section they want to and have a ‘Home’ button on every page.

(more…)

Read more

Could Your Gym Website Benefit From SEO
Marketing

Could Your Gym Website Benefit From SEO?

February 16, 2021

Every gym needs to ensure that it has a steady stream of new members to replace those whose membership lapses and to expand. With the internet being a huge source of those potential members, the specialists at www.seoperthexperts.com.au advise that more and more gym owners are turning to SEO to help them gain that online traffic.

What that means is that gyms are hiring SEO agencies and experts to ensure that their website sits at the top spot in the search results when someone types in a relevant search. Achieving this is something that does not happen overnight, and it is true to say that taking a website from nowhere in the search results to one of the top positions takes time and effort.

The important thing to note here is that it can be done, and it can ensure that you never have to worry about where your next new gym member is coming from, ever again. Not only that, but you will be gaining these members, not your competition.

If you have wondered what exactly SEO is, the simple definition is it is the means by which a website is able to rank in the search engine results, and ideally within the top 3 positions, whenever someone types in a specific search. The most used search engine is Google, and it is Google that tends to set the rules and the parameters as to how the rankings are calculated.

(more…)

Read more